Premium-Cola

Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand Afri-Cola, at the time reduced in caffeine.^[1]

The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola.^{[citation needed]}

The brand, founded in 1931, was bought by Mineralbrunnen Überkingen-Teinach AG in 1999, who would then change the recipe. The new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L) and its original taste was subdued, in order to appeal to a wider variety of customers.

The protests of the "Interessengruppe Premium" began to produce the original recipe cola on their own and named it Premium-Cola.

To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed, malic acid, which was replaced with phosphoric acid.

See also

• Semco, a Brazilian company that is operated by similar structures

References

• FINDING MARBLES; Inspiring Organization: Premium Cola
• PSFK; About Premium Cola
• delicious days; Premium-Cola for Premium Shops/

External links

• official Homepage
• Interview with founder
• Portrait in Der Freitag (German)

• v
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Cola brands

 Australia

Count Cola, Export Cola, LA Ice Cola, Schweppes Cola

 Austria

Red Bull Simply Cola

 Bangladesh

Pran Cola

 Canada

No Name, President's Choice

 Czech Republic

Kofola

 China

China Cola, Future Cola, Laoshan Cola

 Colombia

Kola Román

 Cuba

tuKola

 Denmark

Jolly Cola, OpenCola

 France

Auvergnat Cola, Breizh Cola, Corsica Cola, El Ché-Cola, Fada cola, Mecca-Cola, Euskola

 Finland

Olvi Cola

 Germany

Afri-Cola, Club Cola, Fritz-kola, Premium-Cola, Sinalco, Vita Cola, Zelal Cola

 Greece

Green Cola

Hong Kong

Meadows Classic Cola, Sparkling Super Cola, Vita Cola

 India

Double Seven, Shasta, Thums Up, Campa Cola

 Iran

Parsi Cola, Topsia Cola, Zamzam

 Ireland

Cavan Cola

 Pakistan

Amrat Cola, Pakola

 Peru

Beed Cola, Kola Real, Cassinelli, Fruti Kola, Fuji-Cola, Isaac Kola, Inca Kola, Kola Real, Perú Cola, Triple Kola

 Poland

Polo Cockta

 Sweden

Apotekarnes Cola, Cuba Cola, XL Cola

 Slovenia

Cockta

 Thailand

Est Cola

 Turkey

Cola Turka, Kristal Kola

 Trinidad and Tobago

Cole Cold

 United Kingdom

Barr Cola, Classic Cola, Evoca Cola, Fentimans Curiosity Cola, Maxi-Cola, Qibla Cola, Red Kola, Rola Cola, Ubuntu Cola, Virgin Cola

 United States

Boost!, Bubba, Coca-Cola (Diet Coke, Tab), Cricket Cola, Diet Rite, Double Cola, Faygo, Filbert's, Grandpa Graf's, Jolt Cola, Jones Soda, Like Cola, Grapette, Pepsi, RC Cola, Reed's, Sam's Choice, Vess, Zevia

 Vanuatu

Lava Cola

 Venezuela

Frescolita