MarketFair

40°18′53″N 74°39′39″W / 40.314793°N 74.660955°W / 40.314793; -74.660955Address3535 U.S. 1, Princeton, NJOpening dateAugust 1987DeveloperJMB/Federated RealtyManagementCentennial Real EstateNo. of stores and services38No. of anchor tenants4No. of floors1Public transit access NJ Transit bus: 600, 605Websitemarketfairshoppes.com

MarketFair (also referred to as MarketFair Mall) is a shopping mall in West Windsor, New Jersey, with a Princeton mailing address.^[1] With a gross leasable area of 240,000 square feet (22,000 m²), the mall is located along U.S. Route 1, between New York City and Philadelphia.^[2] About 83,000 cars pass by every day.^[2] The anchor stores are AMC Theatres, Pottery Barn, LensCrafters, and Barnes & Noble.

History

MarketFair was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by Centennial. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure.^[2] US$12 million was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court.^[2] By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.^[2]

Tenants

There are about 38 different establishments in the mall.^[2] Home furnishings accounts for a large part of the center’s mix.^[2] The mall is distinguished by its assortment of specialty shops, such as Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Tommy’s Tavern + Tap (opened on December 7, 2020; replaced Big Fish Seafood Bistro), P.F. Chang's. Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, and Qdoba,^[3] that all opened in Fall 2013. There is also a ten-screen AMC Theatres.

The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.^[2]

Gallery

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References

External links

• Official website

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